Interior design ideas

The world has changed and we have changed too
Today we became choosy and an ideal place for purchases is our natural requirement. And new shopping centers opening almost every month put us before a choice: where to go shopping so that the place was cheerful, pleasant, and not far from the house?
The atmosphere of shopping center created by sound registration, color scores and illumination, alongside with the professional concept create additional comfort for visitors which influences loyalty of buyers and their desire to pass more time in the shopping center.
Honestly speaking, the competition is amplifying, and factors on which we did not reflect earlier (color, light, a sound and even smells) now act as an advantage in fighting for the buyer.
Gentle light and sweet aroma
Illumination is the key moment of shopping center interior. There should not be blacked out zones in a trading hall. All goods should be “presented on the face”, the advantages of the products should be favorably underlined by additional illumination. Lighting devices should not settle down too highly. And, certainly, illumination should not be aggressive, persuasive, distracting the visitor from - we shall face the truth - its basic function: purchases.
Smells play the last, but not the least role in shopping center interior and it is especially important that they did not irritate, and, on the contrary, caused positive emotions among the buyers. So, the smell of citrus, being bright enough, causes the least irritation and very well associates with New Year’s holidays.
Music
Sound registration of shopping center is also very important. In this question, certainly, it is better to keep to the “golden balance”. The excessive sound overload of some advertising messages is not welcomed, as in such cases buyers will often ignore these messages, “to be disconnected”, and thus will not hear a really important message (for example, about loss of documents).
At a choice of music underneath it is necessary to adhere to following rules: music should accompany, move to purchase, create mood, should not be too loud, irritate with discrepancy of musical style and the offered goods. For stimulation of purchases it is better to use the certain music causing association with action which will be made with the bought thing. So, in sports shop music should be loud and rhythmical, in shop of bed-clothes - relaxing or romantic melodies would be highly appreciated.
Our mistakes
Unfortunately, the declared concept of shopping center is not always adequately embodied in the concrete design decision and does not coincide with target audience. So, for example, the shopping centers focused on a youth audience, are often mistakenly executed in strict classical style etc. So, we advise you to be in harmony with your future buyers! Good Luck!